Friday, January 29, 2010
In a surprising development, HUL which manufactures Ponds’ age miracle cream has announced its new brand ambassadors. Till yesterday the speculation was rife that the brand will sign the eternal beauty Rekha or Hema Malini for a humongous sum as actresses are generally reluctant to accept their old age, more so publicly. But surprising everybody, the company has decided to sign Pakistan cricketer Shahid Afridi for a sum of $850,000. And not only that, he will be the global brand ambassador for the product. Reports from Pakistan state that ever since being signed, Afridi has cut his middle finger and stuck it on the top of Burj Khalifa , with the background saying, “F**k IPL.” Apparently after the snub from IPL, Afridi thinks that his middle finger is of no further importance to him and could not have been put to a better use. Moreover, he has been saying anybody who cares to listen that, “Chehra dikhane ke paise nakhre dikhane se jyaada milte hain.”
Elaborating on the perceived eccentricities of the choice, the CEO of the HUL clarified, “The selection was quite a fair and a competitive process decided by a novel bidding process between our major shareholders. For the record, Rekha , Hema Malini, Amitabh Bacchan or even Marilyn Monroe did not receive any bids at all. Whereas, Umar Akmal , 17 year old prodigy had a bid of $510,000, Abdur Razzak, a bid of $650,000, but the winner hands down was Shahid Afridi with a winning bid of $850,000.The price war is reportedly triggered by the entry of the Pakistan U-19 team into the world cup finals for the third consecutive time. There must be something right with either their genes, their creams or their birth certificates. But, being less than 19 years, they cannot sign contracts , so we had to settle for Afridi. But they are our next major targets. As for Afridi, even after hitting the fastest century , fathering two daughters, being dropped and picked numerous times, he has magnificently managed to stay rooted at 29 years forever. If this is not a age miracle, what is? And we at Ponds’ age miracle are proud to be associated with another age miracle. An intelligent person once said, “The more the things change , the more they remain the same.” Nothing exemplifies it more than the age of these Pakistani prodigies.”
An on field incident is shown in pictures below which further confirms the Afridi’s credentials to be quite apt for the brand.