Wednesday, February 24, 2010

THe MaD ADs

Last week we had cultural fest in our college DCE called “engifest”. In this there was an event called “Ad Lampoons” in which one had to make an advertisement. Me and my friend group participated. I promised quite a few of my friends that I will post the ads we made for the competition. I hoped that at least this might result in some blog traffic. But I forgot that I am no ad maker and have the imagination of a goldfish and more importantly I forgot to ask somebody to record them. So there you go ...But I do not quite have the memory of the goldfish and I can tell you the concept and execution from my memory. After all if we can have ads on radio, I can as well come here to tell you to buy this and that.

The competition had a qualifying round , in which , we had to make an ad on any product we fancy. What we did is described below in as graphic a manner as I can manage.

There is a elderly person- played by my friend Lovlesh – sitting on floor with a mobile phone in his hand trying to crack it open in as earnest in a manner possible. 

Enters a young man played by another friend Vishwadeep. (I have kept the conversations in the language they were made in.) 

“Are Uncle ji, ye kya kar riye ho?”
“Wo kuch dhoondh riya tha.”
“Par mobile ko kyun tod rahe ho? Mobile ke andar ghus baithi hai kya?”
“Haan”
“Abe kya bewakoofi bhari baatein kar riye ho. Kya hai wo?
“Wo kal main ek cheez khayi thi. Badi acchi thi . Chip kahe ja rahe the use. Aaj subah padha ki mobile mein bhi Chip hoye hai. So use nikal riya hoon . Uncle to main hoon hi, ye chip nikal aave to Uncle Chip ban jaye . Fir maje mein khaoonga.”

At this point a character played by me jumped in and started bellowing while kicking out the Uncle and his mobile. “Uncle Chipps, No confusion, great combination.”

Well, however big a groaner this ad might have been , we got selected. Well it was more to do with the fact that the majority of the organisers were our friends. Anyway.....

In the second round, we were asked to design an ad for MRF if they venture into Soap/Shampoo business.
We had around 15-20 mins to conceptualize, practice and enact the ad. So here it is,


There were more characters in it which I will introduce as and when they appear. There was a narrator, which was played by me. So the scene opens thus....

Narrator(n)-

Aaiye aapko dikhate hain MRF shampoo ke tarah tarah ke upyog.

Enter two people –one Jhandu played by Lovlesh, and another Kamina played by Vishwadeep. Kamina applies the shampoo on his hair and Jhandu who looked pure dumbass figures that since it is from MRF, it must be for use on tyres. So,

N- 
Ek ne lagaya baal par aur doosre ne lagaya car ke tyre par.

Enters my friend Abhishek who plays a girl called Haseena . Both approach her on their bikes.

N
-Aur ye hai haseena
Ek hai jhandu, doosra Kameena.

When they approach her, both apply brakes, Jhandu’s bike skids off as it became extra smooth due to use of MRF shampoo. Kameena takes off with Haseena on his bike.


N-
Jhandu ka nikla paseena ,
haseena ko le gaya kameena.

MRF Shampoo, Kuch Bhi Smooth Kare.

So that was it. We won the first prize. But that was more to do with the fact that the organisers were our friends and the number of other participants was probably not more than 3, some of whom were there with crap like Main bahut pareshan tha, meri height bahut kam thi. and so on.

I was the scriptwriter, dialogue writer, director, music director, lyricist for the play. (I paid everyone of these 500 each to claim the credits. And anyway, they do not blog.Hehe.)

P.S- The links given are of orkut profiles.
Image courtesy www.ugc.dhingana.com


4 comments:

pred@tor said...

nicely written dear!!!!

Nivesh Jain said...

Good Job!!
Just one minor point...please don't use blindingly bright colors on the text, it was hard to read 'kameena' and 'jhandu' in "bright green". Content brilliant. Idea excellent.
And whether you paid someone 500 or not, anybody who knows you can figure out that "uncle chips" could have been no one else's idea...

sahil said...

kamine there were more than 10 teams!.... and thats true none could match your level.

sumit Das said...

@predator,
Thanks for visiting dear.
@Nivesh,
Yes, I agree, but I wanted to make them look different and could not find any other color which was not a shade of any other which was used anywhere else. Thanks for reading and good words dear.
@Sahil,
Muaah...Muaah(blowing kisses). Thanks dear for making us feel like Prasoon Joshi and Piyush Mishra :D Aur 3 teams to bas aise hi likha tha